LIFE PEPPER's three strengths enable us to quickly and tentatively validate "new customers" in global markets with different cultural backgrounds and consumption habits, and to cost-effectively expand our markets.
"0 Borders, ∞ Values". 〜We are an all-management organization that maximizes the world's potential by uncovering the world's buried values.
A boy who happened to pick up a Japanese manga at a small store on a street corner and moved to Japan to become a manga artist.
This is an example of the "new possibilities created by the mixing of values and values beyond national borders," which I have witnessed firsthand as a Japanese living in Italy since my childhood.
I believe that the world has many "buried values" due to the barrier of "national borders," and if these values are delivered to those who need them across the sea, "the possibilities of the world" will expand.
SINCE ITS INCEPTION, LIFE PEPPER HAS WORKED TO ACCELERATE THE DISCOVERY OF THIS "BURIED VALUE" AND ITS DISSEMINATION ACROSS BORDERS THROUGH ITS BUSINESS OF "OVERSEAS MARKETING.
There are good products, but they are not appealing to foreign consumers.
I don't know how to deliver information across language and cultural barriers
Overseas is unknown, so I don't know where to start.
We would like to work closely with companies facing such challenges to successfully expand overseas, and ultimately deliver as many of their "buried value" as possible to those in need overseas, thereby creating new possibilities in the world.
We will continue to strive to make overseas expansion "the norm" for all Japanese companies.
LIFE PEPPER Ryo Saito, President
Born in Rome, Italy. After graduating from the University of Tokyo with a degree in Economics, he joined Google, where he was in charge of sales and operations of Google's web advertising. After two years with Google, he achieved the world's top sales performance in Google's advertising business and became the president of LIFE PEPPER.
Would you like to become a member of LIFE PEPPER?
We share 0 Borders, ∞ Values and
Want to work globally, create a business from scratch, or participate in the listing of a venture company?
Want to participate in the listing of a venture company, etc. We welcome all ambitious challengers!
CHAIRMAN AND REPRESENTATIVE DIRECTOR, LIFE PEPPER CO.
FORMER SENIOR MANAGING DIRECTOR OF GULLIVER INTERNATIONAL CO. HE LED GULLIVER TO GO PUBLIC WITHIN 4 YEARS OF ITS ESTABLISHMENT, AND WAS ONE OF THE FEW HYPER-GROWTH COMPANIES IN JAPAN TO ACHIEVE 100 BILLION IN SALES IN 10 YEARS. SINCE HIS RETIREMENT FROM GULLIVER, HE HAS BEEN INVOLVED IN MANAGEMENT STRATEGY AND NEW BUSINESS DEVELOPMENT AT LIFE PEPPER.
Representative Director, LIFE PEPPER Co.
Representative Director of Rec Loc Co.
He spent 12 years in France as a student. Since his time in France, he has been involved in marketing between Japanese and French companies. After returning to Japan, he co-founded LIFE PEPPER and became President and Representative Director of Rec Loc (a group company) in order to make overseas expansion in Japan the norm.
DIRECTOR, LIFE PEPPER CO.
HE HAS LIVED IN CHINA FOR 15 YEARS SINCE HIS CHILDHOOD. WHILE A STUDENT AT THE UNIVERSITY OF TOKYO'S FACULTY OF ECONOMICS, HE CO-FOUNDED LIFE PEPPER AND BECAME A MEMBER OF THE BOARD OF DIRECTORS, AND HAS ASSISTED MANY GLOBAL COMPANIES SUCH AS ANA, SONY, ALIBABA JAPAN, AND DON QUIJOTE IN THEIR OVERSEAS MARKETING EFFORTS, FOCUSING ON SOLUTION DEVELOPMENT AND BUSINESS DEVELOPMENT.
Company InfoCompany Info
establishment (of a business, etc.)
Number of Employees
Employee Country of Origin
17 countries (including part-time jobs )
Languages spoken in the company
In-house conference language
Japanese, Chinese, English Spanish, Korean
Percentage of employees originating from area
(including part-time jobs)
way of working
Home 9: 1 Office
LIFE PEPPER, Inc.
April 2, 2014
Overseas Expansion Support Business
Overseas Marketing Business
Overseas Branding Business
Overseas Research Business
Media Business for Foreigners
Support business for attracting foreign visitors to Japan
Domestic Digital Marketing Support Business
Rec Loc, Inc. Increasing the number of sympathetic fans around the world with Fan Economy Cycle Marketing
Tokyo (Head Office)
Shinto GINZA EAST 6F, 3-1-10 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan
（Tokyo (Head Office) 6F, Shinto GINZA EAST, 3-1-10 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan Please refrain from calling for sales purposes. We do not provide support or product introduction via sales.
Sumitomo Mitsui Banking Corporation
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
Shinhan Bank (Korea)
Rec Loc Inc.
Rec Loc is a fan-driven marketing company that helps Japanese companies expand their business overseas.
We do not take the conventional approach of targeting all overseas consumers at once, but rather use a strategy of expanding overseas markets based on fans who understand the value of your products.
We also operate "Beauty Upgrade," a media site that attracts more than 1.5 million Taiwanese women, and "Rec Loc Japan," which attracts more than 150,000 Japan-loving foreigners. We also operate "Rec Loc Japan," which attracts more than 150,000 Japan-loving foreigners.
YOU THE OWNER CO.
YOU THE OWNER is a company that supports the creation of an "all-management organization.
It is a next-generation organizational theory that enables everyone to voluntarily take on the challenge of high goals while ensuring psychological safety.
It is based on a practical theory developed by our chairman, Mr. Yoshida, when he was the executive director of Gulliver International, and has been introduced by Money Forward, Newspix, and other companies, and is expanding rapidly.