LIFE PEPPER LEADS CLIENTS TO SUCCESS IN THEIR OVERSEAS EXPANSION THROUGH (1) THREE SUCCESSFUL OVERSEAS MARKETING FRAMEWORKS, (2) A SYSTEM AND PROCESS FOR INCORPORATING THE OVERSEAS LOCAL PERSPECTIVE INTO STRATEGIES AND MEASURES, (3) A PDCA CYCLE DESIGN THAT CONTINUOUSLY IMPROVES NUMERICAL RESULTS, (4) TWO UNIQUE PRODUCTS, AND (5) A TRACK RECORD OF MORE THAN 1,000 COMPANIES.
We have experience supporting more than 1,000 companies in overseas marketing. We have experience in a wide variety of industries, so we can often introduce you to successful cases of companies similar to yours.
In our projects with clients, we have discovered that certain winning strategies exist in overseas business. We have systematized a framework of winning strategies in three areas.
Overseas branding: Regardless of whether you are a BtoB or BtoC company, our strategy is to try to expand while searching for the optimal solution in terms of target and appeal axis.
Overseas B2B business negotiation acquisition: Strategies to deliver information to prospective customers and win business inquiries by conveying information attractively and clearly, even for highly specialized products.
Inbound to Japan: A content marketing strategy tailored to each country's information collection flow and information used as reference during travel, with a focus on Korea, which has a large number of inbound visitors to Japan.
Based on these three frameworks, we make original proposals for each company.
MULTILINGUAL INFORMATION DISSEMINATION ENABLES B2B COMPANIES TO CONDUCT OVERSEAS BUSINESS NEGOTIATIONS AND OBTAIN BUSINESS INQUIRIES.
Total support from building branding strategies to expanding recognition in overseas markets
Support from the perspective of guests visiting Japan, from the development of attractions that appeal to visitors to Japan, to optimization of appeal, to information dissemination
Overseas business tends to be more difficult due to language barriers, differences in values, and web media used.
While diversion of domestic strategies or designing strategies from the Japanese perspective does not necessarily guarantee failure, we believe that "incorporating overseas local information, customs, and values into marketing strategies" increases the probability of success.
In order to design a correct and strong strategy based on local perspectives, we are a "strategic partner for overseas business," with a team of consultants skilled in overseas business/marketing strategy design and a team of multilingual marketers with extensive overseas experience to accompany your overseas business to success and expansion.
There are a certain number of cases in which "the measures we originally thought of before consulting with the client differ from the measures actually implemented. This is because we plan the most appropriate measures from scratch after hearing the upstream strategy and goals of the client's business.
In order to develop a strategy with a high probability of success, we conduct pre-research with our in-house multilingual staff to discuss "what target selection, appeal axis, and information transmission method/media are best" before making a full proposal.
Utilizing a network of more than 1.1 million foreigners,
offers multiple services including research and creative production.
We realize marketing that sticks with local users from the perspective of local users.
The company has developed several unique products and media specializing in overseas marketing.
LIFE PEPPER offers services unique to LIFE PEPPER, such as Dot B, which supports B2B business negotiations in the manufacturing industry,
Contents Cool, which supports the production of overseas creative,
Beauty Upgrade and RecLoc, media for overseas audiences with over 1.1 million UUs, and more!
In many cases, the person in charge of overseas marketing and PR is busy with "concurrent duties with PR and marketing for the domestic market" or "concurrent duties with sales operations".
By participating in upstream strategy design, we are able to deliver results in line with the strategy in terms of content and promotion planning, creative, advertising, and communications. There are two simple advantages: "We can outsource the entire planning, production, and dissemination as part of our scope of work," and "We can deliver deliverables in line with the strategy, which reduces the need for feedback and revisions.
One of the reasons why our clients choose us is that "just by working with us, you can cover a wide range of countries and measures as your business expands. We can handle dozens of countries and languages, and more than 30 types of digital marketing initiatives and content production.
We have the advantage of being able to manage a wide range of activities with only one company in terms of "reduction of communication costs" and "assurance of consistency in strategy.
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